Ice cream is the perfect treat for any season. In the summer, you can cool off with a delicious scoop of your favorite flavor of ice cream and by winter, enjoy your favorite slice of hot pie with your favorite flavor of ice cream. Though as nice as the ice cream is… its popularity alone will not bring customers to your ice cream shop. You need an effective advertising strategy to tell your community about everything that your shop has to offer. Technology has placed many affordable advertising platforms at your disposal. Here are 4 marketing ideas for ice cream shop.
Email newsletters are a good way to get your customers attention. Announcing coupons and sales like a free ice cream tasting event or a buy 1 get 1 half off kind of sale to get the customers to your shop. Examples of great emailing platforms are MailChimp or constant contact. Email marketing is a vibrant and powerful way to connect with people it’s also a very personal way of reaching your target customers- messages from your friends and family are sitting next to email updates from your company.
Buil A Website- Nowadays, building a website is the first thing businesses do to promote their online presence. Below are many beautiful website examples to inspire you. Though having a website is crucial for obvious reasons it does not ensure online success. What many people don’t understand is that having a website somewhere in the black hole that is the internet isn’t enough anymore.
Online Advertising- Having a websiteis only the base of your online presence, to gain clients and generate traffic you need to bring attention to your website through Google advertising. Did you know that 93% of online experiences start with search engines?! If most of online traffic flows through search engines like Google don’t you think you should advertise on Google? Any help you need with online advertising try agraba. Agraba is an internet platform helping small businesses advertise online in the quickest and easiest way possible. No past knowledge is required, our technology will help you get the online advertisement that is crucial to your success. All it takes is 5 mins. Being frustrated your unadvertised website isn’t getting enough traffic is like organizing a huge event at your ice cream shop but forgetting to tell anyone about it…
Social Media Marketing For Ice Cream Shops – As well as online advertising, having a facebook and Instagram page that people can like and show to their friends will help your marketing. showcase your flavors and desserts with high-quality photos that are colorful and appetizing. Display menus, prices, hours, coupons, news of your store and its location. A social media page serves as your shop’s platform to announce a grand opening, new flavors, news and offers, such as “buy-one, get-one-free.” For a great example for a colorful ice cream shop facebook click here. Ice cream shops have the connotation of happy summer days with family and friends tasty and deliciously flavored ice cream. Make sure your social media page conveys the same connotations.